Copywriting for YOUR Film Tech, Rental, or Prod Co, FROM an Actual Filmmaker
Captivating copy that transforms your film rental/tech business into a blockbuster success, from a working director/producer with distributed films (YOU’RE KILLING ME on Paramount +, THE INHABITANT on Hulu). B2B, White Pages, and Marketing Specialist.
Book Your Free Consultation
Lights, Camera, Inaction? Are You Struggling With:

1

Fading Audience
Your cutting-edge gear deserves an audience, but your message isn't reaching the right crowd.

2

Lost in Translation
Technical jargon is leaving potential clients confused instead of captivated by your offerings.

3

Conversion Conundrum
Website visitors aren't turning into rentals and sales, leaving your sales pipeline as empty as abandoned film sets.
Your Script Doctor for Success
Industry Insider
With three widely-distributed films I directed, I speak the language of cameras, lenses, and lighting.
Winning Words
My copy has helped clients build awareness and generate sales using my stoytelling instincts for marketing campaigns.
Tech-Savvy Storyteller
As a left brain/right brain storyteller and businessman, I translate complex specs into compelling narratives that resonate with your target audience.
Our Roadmap From Action to Cut:

1

Discover
We'll dive deep into your brand, products, and goals during our free consultation.

2

Craft
I'll create a custom content strategy tailored to your unique film production and tech offerings.

3

Deliver
Compelling copy, B2B/white pages for tech that converts casual crews into loyal customers.
Here’s a very general rundown showing…
…HOW I CREATE YOUR COPY
Voice of Customer: Remember, I AM a customer! I'm a director and producer of wide-release feature films, and have used rental houses all over the country. Additionally, I will tap into my network of working crew members customers to study their pains, wins, and all they expect from your service.
Keyword Research: Without keywords, no one will find your website organically. I'll conduct a content gap analysis to find keywords that your competitors rank for, but you may not.
Competitor Analysis: I’ll identify what your competitors are doing and find every available gap for you to capitalize on.
SEO Copy Optimization: I will optimize your copy to rank on search engines while keeping it appealing to humans.
Call-to-Action: I use effective CTA’s that make your readers take the next step.
Each of my pitched ideas will have keyword data, title ideas, suggested URL, my analysis of the SERP ranking possibility, and the estimated word count required.
The SERP ranking possibility helps estimate how the primary keyword will rank on the SERP. This is vital in such a croweded markteplace because search engines are pivotal in the distribution of your brand to your target audience (i.e., line producers and crew urgently looking for deals).
Ready for Your Close-Up?
Boost Your Brand
Stand out in the crowded film tech market with a voice that's uniquely yours.
Captivate Customers
Turn technical specs into compelling stories that resonate with your target audience.
Maximize ROI
Transform your website into a lead-generating powerhouse with persuasive copy that sells.
Trends and Insights: The Path Forward
(CLICK THE ARROWS FOR MY INSIGHTS)
After plunging in 2020 because of COVID-19, industry revenue has declined over the past five years, to reach an estimated $2.7bn in 2024. But market size is projected to grow over the next five years. Let me help you take advantage of that growth.
Insight: My website redesign and copy overhaul to account for cutting-edge digital tech and on-site help resulted in a 25% boost in sales for a leading camera equipment retailer.
Streaming has opened the door for small production companies, which are unlikely to own all of the equipment they need. Data suggests that small-scale production companies rent expensive equipment and new technologies from rental companies.
Insight: A revamped product description strategy catering to smaller-scale prod companies can actually increase in sales and leads for equipment rentals and manufacturers.
Peer-to-peer equipment rental forces industry companies to lower prices. But data suggests clients look to prioritize value over cost with high-tech cameras and cutting edge tech.
Insight: I've been in chaos when equipment rented from a local or peer goes wrong, and the slightly lower cost for that equipment wasn't worth the THOUSANDS we lost in time. I'll help push the need for quality and tech, but also uniformity in gear and a designated employee per project, to account for the higher price. If you are valued correctly and back up your worth, the customers will be there.
After plunging because of COVID-19, concerts and live events have surged in recent years. Large-scale live events and theatrical productions contribute to the demand for complex stage and set pieces.
Insight: I'll help you get on the rolodex of loyal crew members in need of your product.
I Breathe Film, I Live Film, I Love Film
I Know From Experience…
I'm not just some copywriter/marketing guy. I'm a real, distributed filmmaker. (YOU’RE KILLING ME w/ Anne Heche and Dermot Mulroney, THE INHABITANT w/ Dermot Mulroney and Leslie Bibb)
As a film producer, I create business plans, deal with financing, tax credits, and sales to different territories. And I deal with equipment houses across the country. I know what producers and crew want out of your business, because I've been that producer.
As a film director, I’m responsible for collaboration with my team of hundreds, across multiple departments. So I know what each department needs and wants from companies like yours.
I’m the key collaborator to investors, financiers and distributors, and can efficiently communicate with them. People have invested MILLIONS, and they trust ME to carry those projects through to fruition. I’ve never failed to get them an ROI.
To get those millions, I’ve become excellent in the art of pitching. And pitching is SALES/MARKETING.
More than anything, I’m just good with words, and at knowing what people want. I can use both sides of my brain: the logistical and the creative. I’m a storyteller, which means that I approach sales by laying out a story for clients.
Lights, Camera, Action!
1
Book Your Consultation
Schedule your free 30-minute strategy session to discuss your copywriting needs.
2
Receive Your Custom Plan
I'll craft a tailored content strategy designed to boost your brand or B2B/White Pages copy for new film tech.
3
Watch Your Business Grow
Sit back and enjoy as engaging copy transforms passive producers into loyal clients.
Let's Create Your Blockbuster Brand
Ready to script your success? Let's bring your company brand into focus.
Email
jerrenwrites@gmail.com
Phone
(562) 201-6994